![]() This includes images with coherent movements, bold captions, and famous pop culture moments. You can achieve this feat by using GIFs that are clear about what they are trying to depict. Use Images That Are Easily UnderstandableĪs an email marketer, it should be your priority to disseminate content that instantly strikes a chord with your audience. This ensures that you are making GIFs work to your advantage, instead of them becoming a burden for your outreach. If you have doubts about putting certain GIFs within a specific type of email, it’s often better to be safe than sorry and hold back from posting the GIF. Keeping this in mind, you should always contextualize the GIFs that you are using within your overall content. This especially holds true for announcement and update emails where text is more important than eye candy. Sometimes, a largely text-based email is more appropriate than an email that is filled with moving images. Best Practices for Using GIFs in Email Marketing Don’t Cram Animated GIFs Where They Don’t Belong Fortunately, the following tips can help you put together stellar email content with the help of different GIFs. Keeping this in mind, you need to be just as mindful of using GIFs in your email body as you might be about utilizing certain words within your marketing copy. Whether you are sending promotional emails, periodic newsletters, or development announcements, your textual and visual content has to be relevant, relatable, and high-quality.
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